15 Tips To Improve Your Retail Business

April 15, 2014 by  
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If you’re a retailer, chances are we’ve played in your pool over the last 50 years. Because retail clients have been a mainstay of Yaffe’s client base since the very beginning. And I’d like to share some of that long…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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Get People To Listen To You

April 6, 2014 by  
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If you’ve been around the MomBiz community at all, you probably know that I’m a huge fan of building relationships that in turn build your business.  Now a fundamental piece of relationship building is communication, which involves both clearly articulating your thoughts and the art of listening.  Being skilled in one doesn’t necessarily insure strength […]

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Have Retailers Killed St. Patrick’s Day & Other Secondary Holiday Promotions?

March 18, 2014 by  
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This time of year I used to have to do St. Patrick’s Day sales for all our retail clients. We’d have rainbows and leprechauns and Irish jig music and all kinds of shenanigans. All the competitors and other retailers would…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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Sanity-Savers For Mompreneurs With Day Jobs

February 22, 2014 by  
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Mom, business owner… day job?  When you’re CEO (Chief Everything Officer) of your business, sometimes this is what your startup company looks like.  But you know the old adage, “It’s hard work but somebody’s got to do it!”  So if you’re a mompreneur who is dedicated to putting your family first, starting your own business, […]

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Video of the Week: Eristoff Vodka – Howl With The Wolves

February 19, 2014 by  
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Looking for a unique and brand-centric way to connect engage your Facebook fans? How about digitally connecting them with a pack of real wolves in real time? That’s exactly what Belgium vodka maker, Eristoff did. It seems they call their…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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The :15 Second TV Spot vs. The :30 TV Spot – A Creative Perspective

February 11, 2014 by  
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Which is the better strategy for your TV ad campaign: :15 second spots or :30 second spots? It all depends on who you ask. And, more importantly, what are your goals, your message and your budget? A while back our…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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The Best 2014 Super Bowl Ads & The Worst

February 3, 2014 by  
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It was an interesting crop of ads for this year’s Super Bowl. Not too many went way over the top this year. Even perennial Super Bowl worst list resident, Go Daddy, toned down their spots (relatively speaking). Seemed that sentimental…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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How To Use Your Database & Twitter To Find New Customers

January 28, 2014 by  
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The increase of data available has become more important to companies. Social channels are becoming a rich source of that data. Prospecting for new customers has always been important… and difficult. With today’s technology, you can combine these three things…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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Social is more than just posting

January 23, 2014 by  
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There’s a variety of ways to market a business, in this brief podcast I share some thoughts on what retail stores should consider in their marketing efforts.            

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Maybe You Shouldn’t Tie Your Sale Into This Holiday

January 21, 2014 by  
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Yesterday was Martin Luther King Day. The Global Village Store in Duluth, Minnesota thought it was a good idea to celebrate by putting everything black on sale. Their in-store signage said “MLK Sale! 25% Off Everything Black!” and their Facebook…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

[ Read More → ]

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