How One Poorly Timed Email Can Undo $Millions of Marketing Money

July 11, 2014 by  
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If you’re gong to connect with your customers via email to congratulate them on a milestone with your product, don’t wait for months after the milestone to do it. Especially in this real time world we live in now -…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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One Key Data Point That Can Increase Retail Traffic & Sales

July 8, 2014 by  
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Better motivation to shop. Better closing tool. Better customer experience. All things you can achieve if you just know how your customer wants to pay and can customize the experience for them around how they intend to pay for major…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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Overcoming The Fear Of Marketing

June 26, 2014 by  
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I’d say we generally understand “fear” to be a dirty, little, four-letter word.  As mompreneurs, it tends to present in our businesses looking something like this:  “I am scared I’ll look stupid” or “I don’t know how to do that” or “I’m not good enough at that yet to get paid what I want.”  These […]

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What Are You Afraid Of?

June 15, 2014 by  
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“The only thing we have to fear is fear itself.”  ~Franklin Delano Roosevelt   Cliché?  Maybe.  But I think there is something to be said for fearing the fears that frighten us into self-limiting beliefs, indecision, or inaction.  Today I want to talk to you just a little bit about our fears of marketing ourselves—selling […]

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Ad of the Week: McDonald’s – GOL! FIFA World Cup 2014

June 12, 2014 by  
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Everybody’s going a little World Cup crazy today. But, if you really want to see some amazing soccer shots, watch this McDonald’s spot featuring regular people making crazy trick shots. Who knows for sure if they’re all legit, but they…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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How VIP Promotions To Existing Customers Help Close Walk-In Traffic

June 10, 2014 by  
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There’s been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is and old idea that has found new life in today’s retail environment And while invites are sent out specifically…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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All This Data is Great, But It’s Good Storytelling That Will Move Customers

June 9, 2014 by  
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This is an exciting time for brands, companies, non-profits and organizations. There is so much data available to us. We can now know more about our customers and potential customers than ever before. We can know there wants, needs, desires,…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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Yes, You Can Target Retail Customers Through Facebook & Get Great Results

June 3, 2014 by  
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When you combine your data with social media marketing in smart new ways, you can get incredible results – even if you’re a high-ticket brick and mortar retailer.Here’s a recent campaign where we did just that and go great results….

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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Ad of The Week: Foca Beer – Football Religion

May 22, 2014 by  
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How’s this for your marketing team really thinking out of the box? Grey Advertising and Foca Beer took advantage of Brazil’s Freedom of Religion law by spending the $550 to register football (soccer for us Americans) as a religion so…

About Mike McClure

Advertising, Research, Marketing & Consulting. Professionals in new & traditional media-including direct mktg, creative, strategic dvlp, corp culture

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Podcasting is H.O.T.

April 25, 2014 by  
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Do you listen to podcasts? Or are you scratching your head and wondering what that word actually means? Put simply, podcasting is a method of distributing multimedia files (such as audio programs or music videos) over the Internet. With the rise of DVRs, Netflix, Apple TV and such, we have the power to choose which TV […]

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