The Historic Butts Surrey

April 19, 2014 by  
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The surrey on the Butts farm, ca.1930When Della Casey Wilson and her mother, Elizabeth Butts Casey Case, decided to close up the farm on South Hill that had been in their family since Rochester’s pioneer days, they sold an old surrey in their barn to R…

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Revealed! The Secret Weapon to Any Film

April 14, 2014 by  
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Wes Anderson’s Grand Budapest hotel is a wonderful film. It seems that he has finally made the movie and story that perfectly encapsulates his signature style of filmmaking. All the quirk, style and detail in Grand Budapest Hotel is completely necessary to the characters and plot as compared to previous efforts (“Life Aquatic” comes …read more!

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At Home in Rochester: The Axford Price House

April 11, 2014 by  
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(Photo by Susan Wilson)This large home on the southeast corner of University Drive and Walnut Street was built in 1894 for Axford Price and his wife Laura Fosdick Price.  Axford Price was the son of local pioneer William Price, who came to the are…

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5 Effortlessly Catchy Ads from 2014 Viral Video Awards

April 7, 2014 by  
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Practically every client wants their brand video to go viral. Well, here’s how you do it. Apparently. The winners from AdAge’s annual Viral Video Awards lend insight in to what the modern consumer is amused, intrigued and inspired by– from style to delivery. We’ve picked our five favorites of the fourteen in total. You’ll …read more!

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5 Effortlessly Catchy Ads from 2014 Viral Video Awards

April 7, 2014 by  
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Practically every client wants their brand video to go viral. Well, here’s how you do it. Apparently. The winners from AdAge’s annual Viral Video Awards lend insight in to what the modern consumer is amused, intrigued and inspired by– from style to delivery. We’ve picked our five favorites of the fourteen in total. You’ll …read more!

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Bygone Business: Lucille Shoppe

April 5, 2014 by  
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For 27 years, the place on Main Street for stylish women to buy clothing was the Lucille Shoppe at 400 S. Main. Robert and Lucille Warren opened the store on October 17, 1946 in the Rochester National Bank building at Fourth & Main (now Chase Bank…

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This Month in Rochester History

April 1, 2014 by  
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The talk of the town in April 1964 was a new apartment complex that was going up in the village of Rochester. Wake-Pratt Construction Company of Royal Oak broke ground for the 49-unit Village Apartments on Romeo Road on April 23.  The $700,000 pro…

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Mystery Spot

March 29, 2014 by  
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This week’s post is a mystery photo, which should be no problem at all for natives of Rochester or those who are well familiar with Main Street.  How well do you know your town? This photo was taken a few days ago from the sidewalk on Main Street,…

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Note to Self: Don’t make a video like this.. or maybe we should?

March 27, 2014 by  
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The company Dissolve released a (pretty great) ad building awareness for their service: inexpensive, visually appealing stock footage from $5 to $500 per clip. The ad is a home run as far as we’re concerned. Two things to note: 1) It’s pretty effective in showcasing a tired style and visual that SO MANY companies …read more!

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At Home in Rochester: William Shulter Starring House

March 22, 2014 by  
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This house on the southwest corner of West University Drive and Wilcox Street has historical connections to two long-time Rochester businessmen. It was built in the summer of 1916 as the family home of Rochester druggist William Shulter Starring, who …

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