5 tips to balance work + blog without wanting to punch someone, cry or perform other acts of meltdown

October 2, 2015 by  
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If you burn the candle at both ends, balancing blogging and working full-time, you probably experience the frustration, stress and self-doubt that bubbles up. Here are five tips that help keep me on track and keep me sane.
Create an editorial calendar. As a Type A personality, nothing puts me at ease more than being in complete control. I typically post three days a week and I just use Microsoft Word to plan out my monthly editorial calendar. Nothing fancy. Excel probably works better, but I use this doc to write out ideas and track partnerships. I may only plan a week or two out, but being able to see the big picture for the next month, especially if I have planned campaigns can help me plan days to photograph, publish posts and promote. Oh, and using the cross-through button let's me electronically cross things off my list.
Just say no. One of the hardest things about balancing essentially two jobs is making time for yourself. I stress myself out by saying yes to too many things and before I know, I have obligations seven nights a week, two weeks straight. My new goal is to leave at least TWO evenings after work free of any obligation. This gives me time to work out, spend more time with my dog and get caught up on school stuff. I really just want to sit on my couch and watch On-Demand and unwind while eating cheese. This is what makes me feel re-energized. What about you?
Don't forget the ones you love. It's easy for me to neglect the people I love in my life like Kyle, my grandparents or my mom. I justify in my head why I don't have time to look up from my computer and have a conversation with Kyle or why it's okay to put off calling my grandma for another week. It's shitty. The good thing is that if you recognize this and become self aware, that's a huge step. Set rules for yourself like leave the iPhone at home during dates or take a minute to fully be present in a conversation with friends. This is a constant struggle for me, but I know when I do this, it's appreciated and something we should all try to do. Sometimes this boils down to time management or work anxiety and so you have to plan your posts and social out and take time to yourself to not check work email.
Find or build a network. No one quite gets the balancing act of blogging and work full-time unless they do it too. Make friends online or in person or both to share frustrations, get advice and hold each other accountable. Sam of Samantha Elizabeth is my girl to vent to and make sure I’m doing what I said I told her I’d do. Our goal is to meet often in person and review some of our goals and actually make time to do it. It reinvigorates you to talk about your goals and projects out loud to someone who gets it and cares. I've also going to make it a quarterly goal to go out of my way to build friendships with new bloggers. I get comfortable with my current group of friends, bloggers or non-bloggers. Making new friends is exciting and why I loved blogging in the first place. What's also great about building this network is the ability to collaborate together, do guest posts for each other and support one another. These networks and friendships have lifted me out of dark places and given me motivation to be creative and keep at it.
Define success. It's easier to stay on track when you know why you're doing what you're doing. Why are you blogging? Are you blogging on the topics most interesting to you? Is there a way for your blog to help advance your career? Is your goal to blog full-time? I've realized for myself that my blog has been the gateway to many connections and job offers. I work in public relations so a personal brand along with writing and photography have given me an edge in the job market. It also helps me do things I don't get to do at work. I don't get to photograph style, fashion or food. But I have to remind myself that it's okay if I don't have time to post because I just don't have to. That's the beauty of blogging for fun. Sure, I make supplementary income, but I feel more in control with not needing any and every job I receive. Each year, you should reevaluate your priorities, set 2-3 measurable goals and determine if you're putting time where you should be and if what you're doing with your blog is what you want. Blogging can be whatever you want it to be.

Questions? You can always email me at kerbuski@gmail.com. Happy to help!
Rings by Katie Dean Jewelry, plaid shirt c/o Aeropostale (last year), iPhone case + headphones c/o Ankit

All the things

September 30, 2015 by  
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Well it's starting to look and feel a lot like fall. I love it. For a day trip to Grand Rapids, I dressed in my most comfortable layers and headed out to drink good coffee and check out Art Prize with my friend Ashley. I bought myself this Proenza Schouler bag (HALF OFF NO LIE) a couple weeks ago too and it's slowly becoming attached to my body.
We rushed to get to Le Bon Macaron where we immediately became obsessed with the pumpkin flavor and the iced vanilla latte. We indulged in more coffee at Rowster and then checked out a couple Art Prize venues before walking through the downtown market. What a lovely day.
[Rodarte tee from Shopbop, leather jacket from Zara, jeans by BDG (loving these cropped jeans), bag by Proenza Schouler, Rayban aviators c/o Shade Station, rings by Katie Dean Jewelry]
Photos by Ashley of Lavender Lists


September 28, 2015 by  
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I don't often to choose to dress up, but every couple months, I have a legitimate reason to switch out the jeans, show off my unshaven legs and whirl around in a dress. Last week, I headed out to an awards event and styled this dress with the capelet with hairy legs and black heels. I just love how playful the dress is and wore it again for dinner with my friend Liz last weekend. I later regret the pink heels and wish I would've stuck with the black heels as I wore earlier in the week. You live and learn.
[dress from West and Lou, BB Dakota Bristol Capelet c/o Mixology, pink heels c/o Lulu*s, rings by Katie Dean Jewelry]
Photos by Liz Westerhof

Sales and Sales at Neiman Marcus

September 26, 2015 by  
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25 percent off sales starts tomorrow at Neiman Marcus. As you know, nothing excites me more than a sale on a sale so here's a round up of my favorite sale pieces for fall!
1. Proenza Schouler Knit Sweater, $276 (originally $790)
2. Pour La Victoire Leather Bootie, $150 (originally $350)
3. Halston Heritage Bucket Bag, $270 (originally $450)
4. Cole Haan Ballet Flat, $97 (originally $178)
5. Lulu Frost Cuff Bracelet, $112 (originally $250)
6. Halston Heritage Crossbody Bag, $153 (originally $425)
7. Jason Wu Oxford Chunky Pump, $241.65 (originally $895)

Thank you for supporting collaborations such as this with Neiman Marcus!

Adam Lippes Plaid Collection for Target

September 25, 2015 by  
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That’s right, it’s another designer collab with Target! On September 27th, the Adam Lippes Plaid Collection for Target launches in Targets across the country. If you’re not familiar with the name Adam Lippes, let us give you the scoop on the former Oscar de la Renta designer’s current brand.

photo credit: AdamLippes.com

photo credit: AdamLippes.com

Adam Lippes is a luxury lifestyle brand inspired by Adam’s personal aesthetic for refined, intellectual and understated design. The collection’s relaxed elegance, anchored in fine fabrics and impeccable tailoring, exudes a distinctly American heritage with a global appeal. The brand is committed to “quality above all else” and supports the finest fabric manufacturers, craftsmen and ateliers world-wide.  

Despite is being 80 degrees in Michigan today, we know that Fall will show up sooner than later and we’re ready to start incorporating layers, outerwear and leather boots into our OOTH. Thankfully this collection is chock full of knitwear, coats and cool weather tops.

Shop this limited-time line of more than 50 items emblazoned with the designer’s interpretation of Buffalo plaid. The collection includes women’s and men’s apparel, shoes, accessories and home décor items. Prices range from $1.50 to $129.99 and hit the racks this Sunday, September 27th.







Even Fifi & Fido can get in on the plaid action!


Northwest Photo Diary

September 25, 2015 by  
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First time in Seattle and at the market!
Giant bouquets of flowers on the cheap. So cool.
Meat and Bread: delicious.
Hotel views.
Always a blast to travel with my friend Melissa who loves to eat too many donuts, walk and explore and shop with me!

Layers for Pacific Northwest

September 23, 2015 by  
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For a lengthy flight last week, I layered up and tossed on this oversized scarf to double as a blanket since 1. it's actually chilly out and I love it 2. I freeze my ass off on my planes. I've been remixing this top, jacket and scarf, all versatile pieces I'm planning to get a lot of wear out of this fall. What's your go-to piece this season?
[jacket c/o Lulu*s, jeans c/o Madewell, striped tee from West & Lou (similar striped tees), bag by Rebecca Minkoff, scarf from Retail Therapy, rings by Katie Dean Jewelry, boots by Steven Alan (similar black wedge booties)]
Photos by Ashley of Lavender Lists

Visiting Vancouver

September 21, 2015 by  
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Every year or two, I bother my friend Melissa to take a trip together. She works for Delta so she's always off on some adventure and I love to travel with her. So like usual, I asked her where she'd like to go and she chose Seattle and Vancouver and I was down. I hadn't been to Seattle or Vancouver so visiting the northwest was an entirely new experience for me. I was in awe of the mountains, the coffee and most importantly in Canada, the currency exchange rate. I bought up all kinds of shit that's priced the same in the U.S. There's no greater high for me than getting a good deal. 
We ate the best donuts I've ever tasted at Cartems Donuterie and absolutely loved the Gastown area and Yaletown. One of the highlights was getting to see Veronika of By The Shore. I met her and her hubby Martin three years ago and instantly clicked with them and it was no different when we met for dinner. I find them so incredibly interesting with their acting and modeling backgrounds, and how they met and their style...ahh I just love them.
[pants and scarf from Retail Therapy (similar denim pants), crop top and jacket from Zara, black tote by Rebecca Minkoff (similar totes)]
Photos by Melissa Wozny

Football Season & Style!

September 18, 2015 by  
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There's nothing like a little football rivalry at home. My boyfriend Kyle is a big Packers fan and I'm a fair weather Lions fan hoping for a good season (don't we all!)
I styled the henley tee by Majestic Athletic with a pair of high waisted white shorts, converse kicks, classic aviators and a crown braid. I like to keep my sports apparel simple with the focus being on the shirt and my hair out of my face so that I can dig into game day food at the bar. How do you style your NFL gear? Share a link if you have a post!
I've never been quite sure where to order stylish sports apparel, only seeing weird tees at gas stations and grocery stores. This henley gives me faith that it's possible to wear sports apparel and still be stylish every day. I love the button trim and sleeve stripes, an elevated version of sports apparel.
[Lead Play Lions Raglan Henley Tee c/o Majestic Athletic, shorts c/o Aeropostale, Converse shoes]
Thank you for supporting collaborations such as this one with Majestic Athletic! You can find on-trend pieces for your team by visiting Majestic Athletic.

Fall Beauty Haul with Meijer

September 16, 2015 by  
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Fall beauty classics like a deep red lip and smokey eyes are my favorite each year. My version usually involves a more subtle eyeshadow or a burgundy lip while keeping everything else simple and appearing make up-less. Milani lipsticks are magical and wonderful. I absolutely love the tones and this season, I bought lipliner in bordeaux and lipstick in cabaret blend. Which fall beauty trend are you most excited about?
Meijer sent me Versace's Bright Crystal, which is perfect timing as I've been tired of my two go-to fragrances. I usually like a signature scent, but I'd like to switch it up from weekday to weekends.
One of my biggest obstacles, forever and ever, is skincare. My skin still suffers from acne (thank you hormones) and I've just started to do the double cleansing method, using the Burt's Bee's cleansing oil first to remove the make up and dirt and then either Simple's facial cleanser or some light exfoliator second. I've been using the oil for a week now and think it's going to become a permanent part of my skincare routine.
Thank you for supporting collaborations such as this with Meijer!

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