February 10, 2017 by Lara Galloway
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Taking time off usually gives me clarity, as if often does for my clients. Clarity can give a big breakthrough in your thinking and planning. I teach many different aspects of success but gaining clarity in your business and life priorities can be life changing.
A Real Life Case Clarity Study
Recently, I had a coaching call with one of my clients whom I hadn’t spoken to in two weeks because of the holidays. It turned out to be a lesson in how to gain clarity.
When we stick to our regular routine of making steady progress and evaluating our steps, we don’t often take the time to step back and look at the entire picture. However, when the routine gets interrupted, say by a holiday break, often something shifts in our thinking and that’s exactly what I noticed with this client.
Shortly after we began our conversation, I noticed a difference with her. As a coach, I’m trained to notice these things and I could tell that her energy was different.
I said to her, “You know, we’ve talked about goal setting and I notice that you’ve lost a bit of motivation.”
My client agreed, admitting that she didn’t feel as motivated as she did before. She admitted that she was struggling with that because she was ready to grow her business and do whatever it takes to get to the next level. However even as she spoke those words, I could tell she really didn’t believe them. She was trying to motivate herself but she wasn’t winning the battle.
I asked her: “What is sapping your motivation? You’ve been doing so well with your goals that have been set. Your client base is good. You’ve been meeting some financial goals.” Any outside observer would say that she is running a successful business but she just wasn’t feeling it.
At first glance, she thought it might be her inner drive for perfection, which was leaving her feeling that she wasn’t doing enough. While I agreed that this characteristic in her could possibly be part of the reason she was feeling a bit derailed, I didn’t think this was the entire reason for her lack of motivation to advance to the next level in her business.
After further discussion, another thought occurred to her. She recalled that she has some very big long-term goals that involved big life changes. During our talk, she recalled how very committed she was to reaching these major goals in the next couple of years.
I helped her drill down in her thinking and feelings by asking: “If you continue on this path of achieving more clients and growing your business, what will that mean to your long-term personal goals?”
As we peeled back the layers, we realized that the goals she had been setting and meeting were going to result in her business growing larger. Although this would bring her more income, it would also require more infrastructure – more staff, a larger office, and increased overhead costs.
When she looked at this squarely, she decided that it would be a huge amount of work, which was not worth the effort to her at this time. What she really wanted was to use her current business success to enable her to make the larger life changes that she wants down the road. Pouring a huge amount of time, money and effort into taking her business to the next level now was really not going to get her closer to the long-term personal goals she has set originally.
The crux of the problem was that the immediate goals she was setting for herself were not aligned with her longer-term goals, which she hoped to achieve in the next couple of years. Although her immediate goals seemed fine on the surface and she was capable of growing her business using them, they were starting to bump up against priorities for her personal life. She realized that her personal goals were going to take a lot of focus and energy, which she didn’t want to divert toward growing her business at this time.
This realization and understanding gave her the clarity she needed to make the right business decisions and renew the sense of purpose and direction that is often lost when we get off track.
She learned that she had not been checking in with her longer-term goals when she was making shorter-term plans. It’s not that she had forgotten her personal long-term goals; they were always with her. But she had not compared her smaller incremental plans, leading to more business success, with the long-term personal goals to see if they lined up well.
To remedy her situation, we brought the personal goals into focus and made short-term business goals that lined up nicely with them.
By the end of the call, she was happy, relieved and fired up! As you can imagine, she felt that a great weight was finally lifted. She knew exactly what to do each day to work out the life she wanted for herself. That’s what clarity does for a person.
The Moral of the Story
What this client was going through is not unusual. I have often seen that over time short-term goals seem to be in sharp focus while long-term goals seem to get out of focus.
When my client realized that this had happened to her, she understood why she could not muster the motivation to expand her business at this time. This gold nugget of clarity saved her from compromising some of her personal life goals. The relief in her voice was refreshing and her energy was renewed. She now knew, beyond a shadow of a doubt, that her time, money and effort needed to be focused on her personal life’s priorities.
Goals shift and evolve over time—or they just get buried under the pile of daily work. It’s key that we schedule the time to review our goals, both short-term and long, to decide if they are complimentary or contrary to each other. This, of course, holds true for comparing personal goals and business goals as well.
Need help gaining some clarity? I can help! Contact me today to schedule a discovery session to find out if coaching is right for you. Let’s align those long- and short-term goals to get you what you really want out of life.
The post Why Clarity is Your Key to Success appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
February 1, 2017 by Lara Galloway
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I know how it goes: things get busy and a little chaotic and then we just go on autopilot. We know we should be looking at our time and how we spend it, and make sure we’re doing what matters. We know that. But, if you’re like me, when things get busy, it’s easy to lose sight of the prize. Whether it’s as a mom and things start to slide (you know, laundry) or in your business. For me, with business, this looks like getting really caught up in something: website tweaks, a new pitch, an offer for my mailing list. It could be something totally worthwhile, but it gets all consuming and comes at the expense of other things—ahem, my actual priorities.
It’s BECAUSE I’m so busy and frenetic that these rabbit holes are so appealing: I want something to focus on. I’m exhausted and need to narrow in on something. I know I’m not the only person who experiences this, one of my clients had this exact situation this week. When this happens, we have to take a step back and ask: why do I feel this way?
Dealing with and acknowledging priority shifts
For this particular client, the “aha” moment came when she realized there had been a massive shift in one of her top priorities. We had been working on growing her business, and she had been rolling. Hitting milestones, working hard, achieving her goals. Until this shift. Then things started to slide. She wasn’t getting things done, she wasn’t excited. This is because she had, without realizing it, changed her priorities. Rather than focusing on really aggressively expanding and working in her business, she wanted to step back and put some focus on her family. That’s a pretty big switch!
If we don’t regularly check in with our priorities, we can stay busy and not even realize the shift enough to change the way we spend our time. Guess what? You are allowed to change your priorities, but only you are keeping track of them. No one else is going to be able to adjust your schedule based on these priorities changing.
How to know if you’re not aligning time with priorities
Like me, like my client (in this example and many, many others), you’ll want to take a look at your priorities if you feel overwhelmed, stressed, and like you aren’t making progress. If you achieve the goals or milestones you set out for yourself and STILL feel stuck, something is disconnected. It’s time for a reevaluation of priorities and your time. It can work either way: you’re not spending your time in ways that support your priorities OR your priorities have changed and the things you USED to do to honor those priorities are for the wrong priorities.
Either way, you’ll feel frazzled, frustrated, and ready to throw in the towel.
So, take the time regularly to check in with yourself. Ask yourself how you’re feeling about your time. Are you doing the things that support your priorities? Are they the right priorities? Have you experienced a big change personally or professionally that could shift your priorities? Are you just clueless, frustrated, and don’t even know where to start? Let me help you! This is what I do as a coach. I help you find and stick to your priorities. Contact me today for a free discovery session and we’ll see if we’re a good fit.
The post How to Align Your Time with Your Priorities appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
December 16, 2016 by Lara Galloway
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Taking an honest look at your goals is one of the best ways to determine if a business partner is right for you.
An assessment that brings your priorities into focus will also help you find the right partner. Wherever you are in this decision-making process, there are a few things to consider when contemplating partnership.
Are you tired of making decisions by yourself?
Many entrepreneurs find joy in being their own boss and calling the shots, but being the sole decision maker can get tiresome and lonely. If you can relate to the saying, “Two heads are better than one,” you may want to consider bringing in a partner.
Sharing the joys and struggles with someone in the trenches with you can eliminate the feeling of loneliness. Plus, having a partner you can trust, will give you the freedom to unplug and take an occasional vacation.
You lack certain skills that are necessary for your businesses to grow
Investing in additional training or hiring freelancers to take on tasks is a great option to support your businesses’ growth, but will these be the best long term solutions?
Taking on a new skill-set means the possibility of overloading yourself with more work. You could hire freelancers as an alternative, but they may not have your level of excitement and dedication to the mission. Sharing the workload with a partner who is invested in the business as much as you are and has strengths in areas that you lack could make your business more robust in the long-run.
You need additional funding
As your business grows, you may decide to change the formation of your company, hire a full-time staff, or offer new products and services. This type of growth often requires additional funding. If you don’t readily have access to large sums of cash, investors can provide the funding you need to help your business grow and open doors you may have never imagined.
While it may seem like an entrepreneurial jackpot to have someone invest in your business, this reward doesn’t come without a few risks. Depending on the terms of this partnership you might have to make a few compromises that result in your business growing away from you and out of your control.
When starting as an entrepreneur, it’s often necessary to wear many hats. This type of multi-tasking can drain your creative spark and make it hard for you to move your vision forward. Having someone to share ideas with can bring a new zest to your business.
For each circumstance listed above, you must ask yourself if a partnership is the best way to solve your problem then explore all possible solutions. Having a clear understanding of your goals and the options available to you is the best way to determine if it’s time for you to find a business partner.
Partnerships can make or break your business. If you’re still struggling to decide if it’s the right move, this is where I can help you as a coach. Contact me today for your free discovery session if you’re ready to kick off 2017 on the right foot!
The post Is it Time for You to Find a Business Partner? appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
November 18, 2016 by Lara Galloway
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I want to talk to you about your competition. This is a topic that comes up now and then with my clients, especially when working with business owners who have innovative ideas. They often feel like they don’t have direct competition, which makes it hard for them to judge if they’re on the right track.
I also have clients who spend too much time focusing on competitors. This habit can be disempowering; causing entrepreneurs to think their competition is better along with a practice of cutting themselves down and minimizing their accomplishments. So, what’s a mompreneur to do when it comes to competition? Here are some tips to help you find a sweet spot that will help you stay competitive and sane.
Use Competition as a Benchmark For Growth
Looking at your competition is something you want to do, this is especially true if you want to know if you’re on the right track with growing your business. When I started my business, I felt like I had no clue about a lot of things. I had so many questions about how many clients I should have, what I should charge, the number of hours I should work each week, how much my expenses should be, how I should market, and what services I should offer.
These types of questions are why it’s important to stay close to your competition. By understanding your competitor’s model, you can create metrics for your business that will help you measure a reasonable amount of spending and growth.
Study Your Competition To Get Great Ideas
You can learn about different ways to offer your services and products to your target demographic by studying what your creative competition is doing. By paying attention to what other business and life coaches were doing, I learned about a variety of offerings that I implemented into my business such as membership groups,Facebook groups, retreats, and getaways.
Contact Your Competition Directly
It might seem daunting and even crazy to contact your competition, but there may be people you already know in similar industries who are willing to sit down and speak with you. I know a lot of moms in various entrepreneurial groups that I’ve been a part of who are ready to talk about this kind of stuff.
Find a buddy in your marketing or networking support groups. If you don’t have any of those, then you should probably consider joining one. This is a useful practice for entrepreneurs who want to bring something new to the marketplace and can’t find a direct competitor to use as a benchmark.
If you want to know if you’re on the right track, you can network with people in similar industries that are not in direct competition to get an understanding of their business models. If you are a business coach or life coach, you could talk to a personal trainer or business consultant. If you are in retail, you can connect with someone who owns a brick and mortar store that sales something different from what you offer.
By talking to competitors you can get a guide of what seems reasonable, but you will still have to figure out what works best for your business.
Consider Who You’re Comparing Yourself To
When measuring yourself against your competition, it’s important to consider what stage your business is in. You don’t want to waste time comparing yourself to a large multi-level corporation if you’re a solopreneur. Also, consider the amount of time your competition has been in business.
While it’s ok to study companies in a different stage from yours to get ideas or to determine if you’re on the right track for growth, don’t get paralyzed with self-doubt from comparing your endeavors to theirs.
Get A Coach
When I first started my business, I sought advice from coaches. If you’ve never run a business before, a coach is important because they can point out different aspects of your business you may not have considered. I found doing this helped me figure things out instead of flying by the seat of my pants. As a coach, I can help you figure out how to beat your competition.
Understand That The Bus Goes Where You Steer It
You have an influence on how things go in your business. If you find yourself becoming obsessive about every move your competition makes and all it’s doing is making you feel sad, or like you’re not doing well, it’s time to stop. It’s disempowering and causes you to lose focus on your goals and the success you have already achieved. It’s not efficient, productive, and doesn’t yield great results.
Sorting through what your competition is doing and how that needs to compare to what you’re doing is an important thing to figure out. But also realize if it makes you feel bad, sad, and like you’re not getting anywhere. It might mean you’re getting too obsessed with stuff that’s not going to help you.
But if focusing on your competition makes you feel creative, inspired, and you are learning something new, then that is healthy competition.
Want to find out more about your competition and how it can help you thrive? Ready to kick off 2017 on the right foot? Contact me today for your free discovery session!
The post How Much Time You Should Spend on Your Competition appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
November 7, 2016 by Lara Galloway
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As both mothers and entrepreneurs, we are all familiar with the ever-changing life stages that we go through in our lives, families, and businesses. These stages are often defined by our children, their ages, our businesses, careers, our ages, and other circumstances. And, of course, these all very much have a tendency to impact one another.
When to pivot
So, how exactly do you determine when to pivot? Consider if you or your business have needs or goals that are not being met for any reason. Have you noticed a steady decline in new clients or your profit margin? Remember that your entire reason for having established goals and KPIs (Key Performance Indicators) in the first place was to be capable of tracking and measuring them. Then consider possibly why you are not achieving them. This is the signal that it is time to pivot. You just need to determine what to pivot for your business specifically. Some of the most common and effective can be:
- Changing your target audience: Sometimes after many years of working with a certain demographic, you naturally gravitate toward another. This isn’t something to pull away from, but rather something to embrace. It is very important to be super clear about who you are specifically marketing to as to not waste time or resources marketing to whom you have always marketed to instead of who you should be.
- Changing your niche: Have you found that your products or services seem to hold a lot more value to another niche or category than you originally intended?
- Changing your business name: Does your business name still reflect your primary products or service offerings or have those changed since your businesses establishment? Does your business name still serve you and your zone of genius or does it unintentionally wind up minimizing you and putting you in a box where you don’t necessarily belong? Though changing your business name or branding can feel like a scary jump, especially for established companies, remember that your clients who already value you will follow you, but new clients can be more aligned with your current value.
There may even come a time that you decide you are truly interested in selling your business entirely and making a much, much bigger pivot. Maybe you want to start another company that you feel will allow you to be more intentional about your gifts and your long term life goals. The need to pivot is certainly not always out of desperation or a big event in your life. Having to make a change or pivot is not something to be afraid of or avoid altogether, it is simply being a responsible mompreneur and staying ahead of the curve!
Thinking about a big change? Not sure where to start? This is where I can help you as a coach. Contact me today for a free discovery session and let’s find out if coaching is right for you!
The post How to Know if You Should Pivot Your Business appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
October 11, 2016 by Lara Galloway
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It’s starting to feel a lot like fall outside! This time of year can often feel overwhelming for us as mompreneurs. As much as many of us look forward to the beginning of the school year to get back into some routine, there also tends to be a lot more going on as well. Keeping up with kids, homework, and extracurricular activities can have us going in all directions and have a serious impact on our businesses.
Not long ago, I got the opportunity to moderate on a peer-to-peer conversation panel for mompreneurs. We gathered together and discussed many topics of the challenges surrounding being a mother and a business owner. One of the most robust topics ended up discussing how to know when it’s time to hire help for your business.
It can be hard to know when is the right time to take the plunge and spend money on more help or resources. At the end of the day, you need to take the time to look at the amount of money you are bringing in versus your expenses and factor in that, as of now, you are stuck being the one who does it all. That’s not to say that it isn’t highly respectable to be willing to do all of the hard work and “bootstrapping” on your own—because I think that’s something that all entrepreneurs have deep down. However, it is also known that moms have a notoriously limited amount of time. Maintaining that you are the only one who does all the aspects of your business is simply not sustainable if you are looking for real business growth. And though it can be hard, it’s important to push yourself to do what you need to do to nurture and grow your business in a way that also supports you and your family.
The fear of hiring outside help can often be boiled down to both a pride and control issue. When you have managed to reach this level of success doing it all on your own, why bring anyone else in? How are you going to trust that they will be capable and will care as much and do as well in your business as you? Unfortunately, there always comes to be a natural make or break point. Maintaining that you are the only one doing all aspects of your business will eventually become too expensive and too difficult and will stand in the way of your business growth.
Things to consider when looking to hire outside help:
- Do you want the business to grow?
- Which is more important to your current situation: less stress or more money / more profits?
- Do you need a better quality of life? Have you been pushing off things like family, friends or other obligations to consistently give your business your full attention?
- How will hiring this person serve my priorities personally as well as a my long-term goals professionally?
Hiring can be a difficult decision to make but ultimately even though it costs money, it also will save/make you money in the future. Having another capable set of hands in your business will enable you to do and handle more than you could before. Also, don’t wait until your business is at a breaking point or a downhill slope to consider hiring help. Be sure to factor in training time and consider your options before your business is in a crisis.
Will hiring help in your business help to serve your greatest goals and top priorities or will it interfere with that? I can help you figure it out, that’s what coaches are for. If you find yourself stuck or ready to make a big decision (like hiring), a coach can help you not only decide IF, but make a plan for HOW. Contact me today for a free Discovery Session and find out if coaching with me is right for you!
The post How to Know it’s Time to Hire Help appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
September 23, 2016 by Lara Galloway
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Have you also noticed that as an entrepreneur and a mother we easily get caught up in doing the same things over and over? We often let our old responsibilities become so engrained in our minds as what “needs to get done” that we just get into a routine to accomplish them.
Unfortunately, over time it can become more evident that you are outgrowing some of those responsibilities or chores. Some of the things you have always done become a waste of time and resources that can easily be delegated to others. Delegation is a skill set that a hear a lot my clients say they don’t think they can efficiently do. They have a fear of losing the control of their work quality and having to trust someone else to do something that they can do and do it as well as they would have.
Many of my clients have told me in the past that they simply don’t believe a leadership comes naturally to them. And, though this is a very understandable concern, it’s also one that proves consistently to be a non-issue. Of course, there are coaches out there (like me) that can and will happily help you to feel confident to grow into a leadership role.
You Already Know How to Lead
But what most of my clients fail to recognize or give themselves proper credit for is that as a mother, you are already a leader! You already successfully delegate things that need to get done to your spouse, your family, and your children. Chores that need done around the house like yard work, laundry, dinner planning and preparation are (hopefully) passed out evenly amongst the others around the house. As a mom, it probably just makes no sense to do everything on your own while everyone else sits watching TV. As as true as this is for your home, it is absolutely just as true for your business..
In order to reach the next level of productivity in your business you really need to consider reaching out and asking for the help you need. Once you determine what you need someone to do, it is also critical to ensure that you organize yourself and your needs so the help you do hire can be as effective as possible for you.
The beauty of having someone who wants to help you is you can rely on them to really step up and step in, just taking some of the easier tasks off your plate that are time consuming. And, as a bonus, just think about how much time delegation will actually give you to spend with your children (or friends, or sleeping).
Baby Steps to Delegation
And remember you don’t have to think on a enormous scale here, either. Think about simply hiring a part-time, capable virtual assistant. VAs can help with so much because of the blessing of new technology. Simple tasks that you spend considerable time on or busy work (think social media, bookkeeping, marketing or even just simple sales follow up for your webinars and program participants). In the long run, it takes so much less money to pay someone who is proficient and professional, particularly if you calculate how much time you spend on the tasks plus your hourly rate.
The fall season is a great time to take a step back and start considering some business areas where you can use some help. You still have time to get organized to implement and hire that out in 2017 and take some of your own time back! Not sure where to start? I can help you! Contact me today for your free Discovery Session.
The post How to Know What and When to Delegate appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
September 12, 2016 by Lara Galloway
Filed under Uncategorized
Today’s topic is for all my ladies who have dealt with desiring intelligent, purposeful business growth but aren’t able to see the path forward that will lead them there.
Right now, I am currently working with a lot of fitness studio owners who I am trying to help with this crossroads. Fitness studio owners, as well as many of the other mompreneurs that I work with, are “bootstrap” business owners.
“Bootstrap” business owners are those that start their businesses often times by taking small loans from themselves, family or sometimes banks and then really get in there and get their hands dirty. These entrepreneurs are very strong, self-reliant and driven people who are ready to really do all that it takes to move their business in the direction of their vision of success.
These individuals have often invested their personal assets (from college or retirement accounts) or that of close friends and family who really believe in them, their ideas and their future success. And though it is a wonderful thing to have those around you willing to genuinely invest in your dreams, it also has a tendency to put a lot of extra pressure on them to perform well enough to be capable of paying those loans back.
Once they get their business open, these are the business owners who are working ALL of the time and relying on their perseverance and grit to get them through and past the first year of business. They handle all of the marketing and networking while also being the one teaching the classes so they don’t have to pay someone else to do it and lose valuable profits. This business model is passionate and inspiring but it also very quickly leads to burnout. And especially in the case of a fitness studio owner, it leads to not only emotional burnout but also physical. Handling everything on your own takes a real toll on both your body and your mind.
Now, I’m not against doing the hard work for your business and occasionally making a crazy sacrifice for your dreams. I think that is something that is within every true entrepreneur, but if it is to be done, it’s important to have healthy boundaries around it. There needs to a plan and a defined beginning, middle, and end to the push you are making. It cannot be forever because not only is it simply not sustainable or healthy, but it can also very quickly form bad habits.
It can be hard to know what steps to take once you finally decide that your bootstrap time is coming to an end and you need to grow your business. What do you do now? What does true “growth” even mean? This is important, so read it twice if you need to, but growing your business needs to be an intentional choice. This is not something to come to by accident or just to let it grow in all directions without any guidance because it can (and will) take over. If you let your business run you instead of the other way around, it will eventually start to feel like the “job” you left years ago because it was controlling your priorities and running your life.
After you have decided you are ready for growth, you need to sit down and really make some S.M.A.R.T. Goals.
The traits of a S.M.A.R.T. goal are: Specific, Measurable, Achievable, Results, and Time.
Here are some things to think about as you get started:
- Decide what portion of your business you want to grow and how you intend to watch or measure that growth as it happens.
- Do you want to grow sales or profits?
- Are you looking to up the numbers of products, programs or services you delivered versus last year?
- What about the possibility of expanding your business resources or space?
- Now, consider the option of hiring some addition heads and minds to help you in your business.
- Could you use a business partner or office manager?
- If you decide you aren’t ready to commit to a full-time employee, have you considered the option of a freelancer or online contractor to free up some time and help you accomplish some goals?
Asking and answering some of these questions for yourself can help you to really understand what your own definition of a successful business looks like and ensure you are able to see the path to growth and to enable yourself to really act on that path. So, what is your next step? Not sure? Still don’t know where to start? I’d love to help you make some plans and goals to get your business to where you want it. Contact me today for a free discovery session and let’s get started!
The post Where to Start if You Want to Grow Your Business appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
August 30, 2016 by Lara Galloway
Filed under Uncategorized
Marketing is something that unfortunately can easily fall through the cracks for mompreneurs when they are trying balance everything else they have going on in their lives. It can be overwhelming to remember that a healthy marketing plan will help to foster a healthy business and a happier life. It’s important that on a specific schedule (whether that is yearly, quarterly or whatever works for you), you sit and really get to the bottom of your business plan and vision going forward. Once you have a vision for your next steps in your success, then you will need to incorporate your marketing plan. Your marketing plan is a big part of how you will actually get to those goals or visions in the amount of time you have allotted.
It can be a common misconception to hear my clients tell me “Well, I don’t need to do this because I am just a small operation. I have no team to manage, it’s just me”. This is not the mindset to allow yourself to have. Take this piece of the puzzle from much bigger, more successful companies and corporations. There is a true link to success and a solid marketing plan that helps you to focus your efforts for the quarter or for the year.
To get your plan really clear and targeted, think about which specific product or service you want to focus on this year. Which of your offerings are the easiest, most enjoyable for you to sell and which ones are the most profitable? These should be the ones you are putting the most marketing effort into.
Once you have chosen your focus items, you need to decide how you want to market them. This can be a fun process because you should try to mix both consistency with some experimentation. Do you already have a great following or engaged community on Facebook? Then, obviously you should allocate some of your marketing budget in front of that audience, but also consider trying a new marketing avenue to tap into a new audience. Always had lots of Facebook success? Maybe it’s time to try Instagram or Twitter.
In addition to changing up your marketing avenues, consider a shift in your content as well! If you have always only done blog posts, then maybe now is the time to try hosting a podcast, creating some online courses, or attending live events. How about adding some speaking engagements? Try to do some of them for free for small, local groups and offer true value to the attendants. Offering value for free will only inspire them to consider maybe how they could use what you do in other ways for themselves or their businesses.
Once you have created your plan, don’t be so proud that you try to just file it away in a desk somewhere. A plan is only as good as the action which it inspires. Keep it accessible and easy to see and focus on regularly. Consider yourself your own boss telling you what to do and take real action. Ask yourself how to get the ball rolling by considering who to call about events, how to make connections, and what to search.
Also be sure to look at your competition while you are considering your action plan. You might need to shift the way you are marketing to understand when the mood or language changes about a service or offering you may have. I have a health-centered client that has been doing a wildly successful 21 Day Detox program 3-4 times a year for the past three years. In ramping up to start marketing for the next session, she did some research to learn that her industry has started to really dislike or have a negative opinion towards things that are consider “detox” programs. So, she tried shifting to calling her program a “refresh” to remove that association for her program and get back to a more positive connotation. What happened? Believe it or not, her signups actually completely dropped off. She was so upset and frustrated after having been so successful to lose that momentum, but unfortunately marketing can be a very fickle beast. You need to be constantly studying and learning new things about your niche or audience and seeing what will truly work for you.
The lesson in all this? Make an appointment with yourself in the next week or so to spend 30 minutes reviewing your marketing plan. If you don’t have one, or it’s been awhile, schedule more time to get one started. The time you spend working on your business will pay dividends if you commit to it. Need help? Contact me today for a free discovery session and we’ll see how I can help you get your business and marketing plan on track.
The post What Do You Need to Include in Your Marketing Plan? appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.
August 15, 2016 by Lara Galloway
Filed under Uncategorized
Have you ever heard the phrase “There must be something in the water”? It is something that is said often when there are a lot of people getting pregnant or having new babies. Well, right now it seems as if that water must be all around me. A lot of my clients are getting ready to have their second or third child and they are wondering how they are going to be more productive with less time. New babies tend to take us into a Bermuda Triangle that makes all of our established schedules and routines mysteriously disappear!
Being Productive vs. Being Busy
It is common that some of my client have confused the idea of being busy with the idea that they are productive. It is possible that you can run at full speed all day and fall into bed exhausted, only to look at your to-do list to realize you didn’t really accomplish much of anything. When you look around and see that being busy is such a norm in our society, you tend to take that as being an acceptable or desirable behavior. Back in my corporate days, I used to work at IBM and productivity strategy was all they ever wanted to discuss. They always wanted to find more ways that we could do more for them in less time.
When really boiled down, having a goal of being productive is really a goal of feeling fulfilled. It really feels good to check things off on a list that gets you even a little bit closer to goals that you have already established. I used to be one of those people that would write big, long, legal pad to-do lists. However I’ve found that a lot of times, it winds up just being a brain dump that doesn’t usually lend to productivity for me.
Focusing on Your Priorities
If you are going to do a to-do list, let’s start taking a look and noting which tasks on your list are your priorities. Make it a point to write down your top 3 priorities for the day or week. These top 3 should be tasks that will get you closer to accomplishing some goals that you already have in progress. Then, take these tasks and make a point to put them down officially on your calendar. It can also often help to estimate the time it will take you to complete each task, especially if it is a common recurring task.
If to-do lists or brain dumps aren’t really for you, then you should consider utilizing hit lists. Hit lists are a tool you can use to break tasks down by how much time they take you to complete. You will have a 5 minute list, 10 minute list, 1 hour, 2 hours, etc. Then, whenever you find yourself with unexpected time, you have those to refer to and can be productive. Read more about hit lists in my blog Using Hit Lists to Get Stuff Done and as usual if you could use some advice or guidance you are always welcome to contact me.
The post How to Maximize Your Work Time to be the Most Productive appeared first on Mom Biz Coach—Business Coach for Mom Entrepreneurs.