• Ecommerce Multi Store Benefits and Types

    As the name suggests multi store ecommerce allows brands and subsidiaries to create niche-specific stores targeting distinct audiences. Ecommerce multi stores is practice of operating multiple online stores under a centralized platform. Multistore enables to create of customized webstores for customers, employees, business groups , etc. There are various ecommerce multi store benefits as mentioned in this article. Every store may have its own distinct target market, product catalog, and branding. This enables companies to serve many market niches or geographic areas using a single, centralized system. Advantages of Ecommerce Multi Store Market Reach and Coverage The reach can be increased and new market areas accessed by having many online…

  • What is single, multi and omni channel commerce?

    Holiday sales rose 3.8% year over year to $964.4 billion, according to U.S. Census Bureau data compiled by the National Retail Federation. As ecommerce business owner we should understand communication touch points with customers in order to build customer centric system.As consumers today, have access to greater amount of product information with comparative data and market trends. This brings need and opportunity to build a channel which draws consumers through out purchase journey. Single Channel A single channel can be any method of communication between a consumer and an ecommerce,such as website,messaging,email,app ,etc. Multi Channel Enabling multiple platforms to communicate with Customer , makes easier for a consumer to buy…