Your blog category

  • What is single, multi and omni channel commerce?

    Holiday sales rose 3.8% year over year to $964.4 billion, according to U.S. Census Bureau data compiled by the National Retail Federation. As ecommerce business owner we should understand communication touch points with customers in order to build customer centric system.As consumers today, have access to greater amount of product information with comparative data and market trends. This brings need and opportunity to build a channel which draws consumers through out purchase journey. Single Channel A single channel can be any method of communication between a consumer and an ecommerce,such as website,messaging,email,app ,etc. Multi Channel Enabling multiple platforms to communicate with Customer , makes easier for a consumer to buy…